Gillette Heated Razor Displays

Public Address is a brilliant design studio based in Toronto, whose work spans from Virgin to the 2028 Olympics in Los Angeles. I was brought on as lead industrial designer for the Gillette Heated Razor launch, for which I designed, modeled, and rendered the entire razor retail display system. Drawing upon the razor’s heated bar shape as inspiration, the displays elevate the product — creating a premium experience and conveying the razor’s most important feature: radiating heat. The system was designed to work across a wide range of merchandising spaces.

Client: Gillette Labs
Role: Industrial Designer
Team: Chris Braden, Mike Dudek