Harvard GSD: Grounded Visionaries Fundraiser
Client: Harvard Graduate School of Design
Role: Strategy, Design, Animation
Team: Chris Braden, Kyosuke Nishida, Margot Fabre
The Harvard University Graduate School of Design first hired Bruce Mau Design to help develop the overall strategy, visual identity, and graphic system for the Grounded Visionaries project. The project's goal: to raise one-hundred-million dollars in support of the students, faculty, and design leaders who will give form to the 21st century.
BMD was then engaged to create environmental graphics, signage, and programs for the April 2018 Grounded Visionaries fundraiser event. I helped strategize the event's overall design, and was lead animator for adapting the campaign's existing brand system into environmental graphics and animations.