Client: Dallas Hartwig
Role: Design, Illustration
Team: Alec Donovan, Tatsumi Taeron, Margot Fabre
Dallas Hartwig is a best-selling author and multi-disciplinary lifestyle and health coach. He works to provide people with tools to create meaningful change in their lives. Bruce Mau Design developed a personal brand and visual system based on the idea of navigation and personal journey.
Integrating cartographic-inspired illustrations and a custom typeface based on his handwriting, the visual system creates space for Dallas's voice to fill.
Under the creative direction of Alec Donovan, I helped the design team explore and develop all visual elements of the brand.